The Rise and Fall of a Budget Phone Giant: Coolpad’s Journey from Glory to Decline
Coolpad, once a prominent player in China’s smartphone market, was a household name due to its budget-friendly devices. Its success in the early days of the smartphone era stemmed from strategic partnerships and high-value offerings. However, the company’s lack of innovation, strategic missteps, and fierce competition led to a steady decline in its market share. This article explores Coolpad’s meteoric rise, its financial struggles, and the challenges it faces as it seeks to reinvent itself.

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